Strategy +



Running Bare is a rebellious, nimble and inspiring activewear business. I collaborated with Running Bare’s CEO for eight years. Each season, we created a campaign that stood on its own but told a cohesive story from season to season. The marketing channels varied from Outdoor & TV advertising, In-store displays, Catalogs and Digital.

The Strand Arcade is one of Sydney's oldest and most revered shopping arcades. It is home to many of Australia's finest designers and craftsmen. Each season, I led a team to collaborate with an acknowledged tastemaker to create a broadsheet newspaper that showcased the eclectic myriad of gems found within the arcade.

The focus of Jag's rebranding was simplicity and sustainability.

Nikon is a globally celebrated Camera maker continuously innovating image-making. I lead the creative direction for all of Nikon Australia's advertising campaigns. Working in collaboration with European creatives, I led a team of local creatives to bring to life the I AM campaign which was executed across TV, outdoor billboards and digital. We worked closely with surfing champion Stephanie Gilmore to highlight Nikon's underwear cameras.

Paspaley is the most impressive family business I have ever worked with (and I've worked with a few!). Through decades of generations, Paspaley has cultivated the most beautiful pearls in the world. Our creative partnership was a true collaboration cementing Paspaley as the category leader.

Rhodes & Beckett is a workwear brand that means business. Tailored for the most discerning customers, it mens and womens collections are designed with an attention to detail and quality.

Nashdale Wines is a blend of traditional winemaking, bespoke hospitality and innovative commerce.

Most Famous for their Netflix Hit, Chasing Coral, The Ocean Agency is a non-profit creative agency bringing global attention to the significant changes to our ocean. The cause is dear to my heart, so I volunteered to redesign the agency's brand identity and website.

Sheridan is known for its luxurious bedding and textiles, combining craftsmanship with unique artistry. I led a team that created all consumer-facing communication, from tv commercials to emails. This iconic brand has defined Australian interior style by balancing the exterior with interior.

I have to admit that I have a soft spot for Sportscraft and my time with this brand is a career favourite. I worked on the brand for 12 years and helped shape it into one of Australia's most recognised and beloved brands. I set a tone and creative handwriting that was able to withstand four CEOs and eight heads of marketing to ensure the brand message was consistently recognisable while it evolved with trends and culture.

Wollongong Central is a shopping centre built and managed by the GPT Group. I was engaged to oversee the launch of the renovated centre and worked closely with GPT's Marketing team to create a campaign celebrating the transformation of the city of Wollongong. Our campaign transitioned from informing the community about the practical changes happening during construction to celebrating the launch of the new centre.

Just Jeans is one of Australia's most iconic clothing retailers. Over 15 years ago, I set set visual identity that the brand continues to build upon today.

Oxford is a fast fashion retailer which focuses on suiting and party wear. Our decade long partnership was lead by CEO, Simon Herro and stylist, Kim Payne



Justin’s passion and energy for every new project was infectious. He showed great adaptability, a deep understanding of the customer, and possesses that rare quality of linking brand to commercial results for the business.

Daniel Bracken


Justin is one of the most driven and hard working creatives I have ever had the pleasure of working with. His energy and enthusiasm that he brings daily is infectious and he knows how to inspire and get the most out of other creatives. Justin is a true polymath and can turn his hand to any task and deliver great creative in any channel.

Anthony Cassidy

Creative Director

He is an incredible leader with great vision. Whether leading his own team or curating a team of creatives for a particular project, he instinctively knows how to bring out the best in people, for a brilliant outcome. Justin challenges organisations to think differently - and does it in the most diplomatic of ways - and by doing so, always takes the outcome to loftier heights.

Brooke Hill

Brand Manager

He sets the bar high and then pushes the team to raise it higher. Justin’s management style is personal and he shows us how to make work fun.

Brooke Smith


Justin’s passion, agility and innovation ensured many industry campaign firsts for our brands. He is a highly skilled leader and contributor who can bring serious value to any brand or organisation.

Alex Foutris

Marketing Manager

Justin always brings together a talented, creative, dedicated and professional team, which makes each campaign feel effortless and seamless.

Naomi Watts


Justin continues to succeed because he rises to any challenge that is thrown at him. He is smart, energetic, and fun to work with.

Yolanda Powell


When you work in the fashion industry around the globe for over twenty years, you get to know the best and the not so good! Justin is one of the best! He is not only super professional and incredibly experienced, but such fun to work with which is a rare combination. Every time I have had the pleasure of working with Justin, he has gone a step above the rest to make sure work is smooth.

Paul Sculfor

Model & Presenter

Justin is a creative storyteller who helped shape an emotive campaign that captured the hearts and the minds of a changing city. His passion from the early briefings through to the delivery phase made the journey all the more enjoyable for everyone involved

Ben Hughes

GM of Marketing

Justin is an exceptional business and creative leader. His unique understanding of both art and commerce means he is an invaluable asset to any brand. Without doubt the biggest influence on my career to date, Justin is both fun and fierce when it comes to getting the job done. His "show me, don't tell me" approach to leadership has helped forge the careers of some of Australia's most talented creatives.

Mark Townshend

Creative Director

Justin brings such a great creative energy to his campaigns. He knows what he wants and always brings the perfect team of people together to make it happen.

Miranda Otto


Justin and his team work seamlessly as an extension of our brand to provide innovative vision and forward-thinking strategies that never cease to impress and engage our customers and our staff.

Gina Constantine

General Manager

Working with Justin never actually felt like ‘work’... It was more like you were going to hang out with a great bunch of people for a day. He managed to always bring a great group of people together and create a great vibe which set the tone. On all the shoots I ever did with Justin at the helm (and there were a lot) we always had fun and it showed in the pictures!

Kristy Hinze

Model & Presenter


I specialise in lifestyle brands including fashion, beverage, fragrance, consumer electronics, and property development.

I have worked for global networks and boutique agencies. Most notably, I founded and managed the creative agency Studio Woo for 10+ years before McCann Worldgroup acquired it. I now consult with brands to solve marketing challenges with a holistic & integrated approach.

I am a collaborative leader with years of experience recruiting, developing, and mentoring teams. I lead by example and can roll up my sleeves to get on the tools. I’m decisive and objective with my choices and work well in environments with multiple projects.

I help businesses transform their goals into actions with creative solutions. My approach is strategic and integrated, always empathising with the customer’s needs. I firmly believe that an idea is only as good as its execution.

Notable clients I worked with which are not showcased are Calvin Klein, Voss Water, Hanes, David Jones, J.Crew, Aldo Shoes and La Prairie.