The focus of Jag's rebranding was simplicity and sustainability.

Nashdale Wines is a blend of traditional winemaking, bespoke hospitality and innovative commerce.

I have to admit that I have a soft spot for Sportscraft and my time with this brand is a career favourite. I worked on the brand for 12 years and helped shape it into one of Australia's most recognised and beloved brands. I set a tone and creative handwriting that was able to withstand four CEOs and eight heads of marketing to ensure the brand message was consistently recognisable while it evolved with trends and culture.